The expansion of Alston’s Department Store affected all of the structures shown in this photograph. First located in the Central Dry Goods building, Alston’s later acquired the space occupied by the Marine Bar and its bowling alleys. Later still, Alston’s purchased the residence of Dr. William Wiesler and demolished it in the 1960s to permit further expansion. This addition is now the site of the Cedarburg Cultural Center. Alston’s low prices, as reflected by the price tags in their display window, may have helped support the growth of their business.